Utilitarian Paper
9/1/2011
The Ford Pinto Case
The ford pinto cuticle is a controversial one. The late 1960s found the American automobile industry losing ground to the Japanese imports. Lee Iacocca, chief executive officer of Ford Motor Company, set out to even the contestation by requesting a car that weighed less than 2,000pounds and would sell for chthonic $2,000. The result was the Ford Pinto that hit production in an dumfounding 25 months. Iacocca had the car that he wanted to compete against the contrasted industry, but the Pinto had problems. The cars design was flawed, possibly ascribable to quick production, where a rear-end impact over 20 miles per hour could cause the supply tank to burst. This whitethorn rescue been prevented if a baffle was installed between the bumper and the fuel tank. By utilize a functional analysis was there moral issues involving the golosh of the car that could have been avoided? Did the American public see the Pinto as unsafe? This analysis will illustrate and evaluate the utilitarian process considering the case of the Ford Pinto.
As the facts of this case are evaluated, Lee Iacocca was put into a position where the American automobile industry was losing out to the foreign market.
It was essential to get a product out in a timely mien to keep the market afloat that would also appeal to the American consumers. Once a flaw was discovered with the placement of the fuel tank and a bumper bolt resulting in a attainable fire, a company make up-benefit analysis was conducted. The results from the analysis indicated that it was more cost effective to non fix the flaw compared to the unintended deaths that may result. Weighing the good against the bad, it seemed initially like a go against business decision from Fords stance to not spend the extra money correcting the flaw versus possible accidental deaths. Not to mention the Pinto was value priced and met demands of the market. The evolution of the Pinto produced by a sinking American market also...If you want to get a full essay, order it on our website: Ordercustompaper.com
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