Market Segmentation and Buying Behavior

bankrupt A:

To become a successful tradeer, every(prenominal) marketers will need to use a tool that is called market divisions (target markets). These tools will divine service them generalize groups of cosmos level in a certain types of characteristics. Market segments, also will help them understand the customer wish and needs by segment my market into groups such as age, gender, location etc. and whence decide who I want to market the reaping to. In case they want to target more than one product in their target market that will be in all fine.

The four market segment that I find them of the essence(predicate) and fit in will be: Geographic naval division that includes region, size, population density and climate, Demographic segmentations that includes age, gender, family size, income, education etc., Psychographic segmentation that includes lifestyle, personality, acquire motives etc., and Behavioral segmentation that includes knowledge, involvement , attitude etc.

Part B:

Geographic Segmentation is established based on these characteristics such as region that includes separation of customer by continent, country or call down, customer groups that are created thru size of population in a specific region, population density in a city, state, or country and definitely the climate of the region.



commonly Geographic Segmentation is mostly used for the large companies that grant offices around the world, which help them fulfill the requirements of consumers within each geographical segment they conduct business. This segmentation is the most ordinary order of the market segmentation, which allows the business to attack a controlled geographic region. legion(predicate) companies will make different choices by promoting their disfigurement in particular countries but not in others. Therefore their brand might have sales in one market, state or region of the chosen place. Several fast diet chain restaurants such as McDonalds or Subways will focus on a their geographic zone to accomplish their ply and gain...If you want to get a full essay, order it on our website: Ordercustompaper.com



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