Executive Summary| Brief overview of the most beta in dression in your plan. Should cover what your product is, its name, company name, and to the fall guy market for the product. Must grab the readers heed immediately!List names of each aggroup component at the bottom of the pagePersuade with facts, not rhetoric|
Current marketing Situation| Outlines the market, environment, product, competition, distribution.Internal and External situation analysis tog go forth Analysis|
Objectives and Issues| States the specific marketing objectives to be achieved and identifies issues that may expunge how the objectives are reached. To make Money (bad example) Earn 10% ROI by the second year of operations (Good)|
Target Market| Explains the segmentation, targeting, and locating decisions and analyzes the market and segments to be targeted through marketing strategy.|
Marketing system| How are you going to accomplish the marketing objectives (specifics)|
Marketing Programs| Lays out the specifics that support the marketing strategy including activities, schedules, and responsibilities for the 4-Ps.|
Financial Plans| Details judge revenues, expenses, and profits based on the various marketing programs.|
death penalty Controls| How entrust you measure the success of your marketing plan?
How will you adjust your plan if things dont happen as the year progresses?|
Memo due by Sept. 22 that gives your team name, team members and 3 product/service ideas. This memo should be properly formatted for a subscriber line environment.
Format for Business Plan
Marketing plan is worth 150 bills (25% of your grade)
Follow care deary format mistakes will cost you 2.5 points each
Page limit 20 pages (should be able to cover everything in less space)
Professional business writing
Format 1 margins, no less than 11 point Times New Roman (or similar) font, use proper name for headings (main, subheading, etc), single spaced
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