Research Proposal on Country of Origin

Research Proposal on RM:
Country of communication channel personal moments on consumers perceptions of brands: A case study of Bangladesh.

Submitted by:
MD. SAROWER HOSSAIN
MBA-2, GROUP-A (IB)
ID: L0905MIMI1010

search PROPOSAL

PROPOSED RESEARCH TITLE
Country of institution effects on consumers perceptions of brands: A case study of Bangladesh.

INTRODUCTION
As Bangladesh is a developing awkward. The coo information has a strongest influence in less create countries. According to Verlegh and Steenkamp, 1997, compared to Western Industrialise countries, information of COO has a well-built effect on less developed countries. Country of origin and brands image goes together. Typically A brand image is the perceptions well-nigh a brand as reflected by the brand associations held in consumer memory (Keller 1993)
similar brands, field of origin has great effects. For example, french perfumes, Japanese electronics have worldly recognition on the country of origin basis. In contrast, in Bangladesh there is bit banish image toward Chinese brands. As they are cheaper most of the brands do not last long. The countrys image goes with brands. Like German cars, French wine, Cigar of Cuba etc. are likely to wet-nurse the good image to the consumers.



Made in USA, made in Japan, made in Korea, made in China endure out a different images to the consumers. Verlegh and Steenkamp, in Meta analysis of country-of-origin research (1999, Page.539) verbalize that, for product image country of origin carries not only consumers perceptions, it is related with emotion, identity, pride and autobiographical memories that alter country of origin into a significant or image feature.

mastery OF PROBLEM
Country of origin is a big issue that a lot corresponds in the form of Made in label (Chasin and Jaffe,1979). Nagashima (1970) said made in image has a great effect by familiarity and availability of countrys products. Country of origin (COO) effects the consumer perceptions of brands.
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