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The operational complexities inherent in our business, together with the highly correct and technically competitive environment of the airline industry, leave us exposed to a number of risks. Many of these risks for example, changes in governmental regulation, acts of terrorism and the availability of finance can be excuse to a certain degree but remain away(p) of our control. The directors of the Group believe that the risks and uncertainties described below are the ones that could demand the most significant impact on the long landmark value of British Airways. The list (presented in alphabetical site) is not intended to be exhaustive. Brand reputation Our brand is of significant commercial value. Erosion of the brand, through either a single event, or series of events, could adversely impact our leadership position with customers and at long last affect our future revenue and profitability. Capital investment A prostitute decision in respect of our planned fleet growth, in terms of timing, aircraft numbers or fleet type, could have a material adverse impact on our future performance. Competition The grocerys in which we operate are highly competitive.

We face competition from separate airlines on our routes, as well as from indirect flights, betroth services and from other modes of transport. Some competitors have cost structures that are lower than ours or have other competitive advantages. exile discounting by competitors has historically had a negative effect on our results because we are generally required to respond to competitors fares to maintain rider traffic. Consolidation/Deregulation Mergers and acquisitions amongst competitors have the potential to adversely affect our market position and revenue. Certain markets in which we operate remain regulate by governments, in some instances controlling capacity and/or restricting market entry. Relaxation of such restrictions, whilst creating growth opportunities for us, may negatively impact... If you want to get a full essay, order it on our website: Ordercustompaper.com

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