Case 13: Corona Beer

Matt Flamman Bradford Peaden Chris White CASE 13: From a Local Mexican Player to a Global Brand ASSIGNMENT QUESTIONS 1. The beer industry has been somewhat for thousands of years and will with aside a doubt, continue to do so. In many cases, very(prenominal) little has changed since its beginning. You still make beer the aforementioned(prenominal) way it has always been made. The key to success is to figure out how to efficiently submit your beer into the hands of as many battalion as possible. It isnt a hard industry to get into on a small level, scarce its very hard to compete with the companies. 2. The key success factors for this industry as a whole are achieving economies of scale through diametrical levels of vertical integration, distri furtherion partnerships and marketing. 3. A strategic group routine of the beer industry would show two massive, all consuming players lotion a huge percentage of the global market, a way out to mid level players like Grupo Modelo and Molson Coors, large scale little brews like Sam Adams, and a large number of regional micro brews. Grupo Modelos berth in this industry, for the moment at least, is solid. They have an internationally recognized product with solid gross revenue and a good marketing strategy.

They have basically befuddled the marketing of Mexican beer in half with their closes Mexican competitor FEMSA. Grupo is pursuing a global position while staying relevant domestically, while FEMSA is focusing on the domestic market but also keeping itself on the international radar. Grupo Modelos position over Heineken is solid but with the trend towards conglomeration, Grupo needs to be focused on other areas of global competition. 4. Its strengths are its marketing and distribution methods in the United States Weaknesses- it is very vulnerable to substitute rate risk, lack of vertical integration. It has a distribution agreement in the US that is not easily matched (FEMSA tried but did not succeed) Modelo has primarily been a multicounty... If you want to get a full essay, order it on our website: Ordercustompaper.com

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