Customer Retention

The research issue under considered in this study; is at that place a significant change in the process of retaining the customers of blot New Passenger Car Market in Sri Lanka? As a result of changes occurred in the condescension environment and peculiarly the perceptions and views of the customers, there had been a significant changes occurred in the decision qualification process of the automobile market. Severe competition among the new fomite vendors, availability of more purchase alternatives, changes occurred in the income distribution pattern, roomy range of options in financing, developments in the supported services mate with freezing of fiscal and monitory restrictions led towards shifting the traditional way of marketing and resulted a changeover in the buying port of the customers. Nowadays customers are more rational and complex in nature and understanding of the changes in the buying behavior and decision-making process is extremely important towards the betterment of organizational development. As the Customer retentiveness is directly related towards the revenue and the personify of the firms more focus has been given towards enhancing the retention rates of the business units with the view of securing the long-term existence and performance.

There can be several factors influence the Customer Retention of an organization to wit Product Characteristics, Buyers Characteristics and Distributors Characteristics. Further it may consist with market, cultural and scientific aspects, which are in turn, generates further factors lead towards the Customer Retention of an entity. Identification of factors towards the Customer Retention further could be elucidate while analyzing the behavioral variables which includes number of active customers, frequency of buying, coat of expenditure, notification of complaints and attitudinal variables such as brand preference, trust, empathy, propensity to apply more etc. Even-though there can be various shipway of elaborating the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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