Peak Garage Doors Inc.

INTRODUCTION Peak Garage Door Inc. has set a destruction to augment their sales for 2004. Garage door industry is expecting a growth of 2.4% while the management of Peak is looking to increase companys sales 26.4%. The company currently has 50 scoop dealers and 300 non- pocket dealers. Management has three proposals in bet of them. The first lead is to increase the number dealers in their animate markets. The second recommendation is to develop an exclusive franchise engagement with alive non-exclusive dealers. The third recommendation is to decrease the number of dealers and condense companys resources on increasing support for the existing dealers. Of course there is an option for them to leave e precisething as it is. My suggestion is to go with the second recommendation due to the fact that exclusive dealers produced 70% of companys sales and non-exclusive dealers contributed only 30%. In order for Peak Garage Doors Inc. to reach their sales goal for 04 they will have to gain more exclusive dealers since they contribute much more profit to the company. THE INDUSTRY The residential service department door industry sales for 2003 were $2 billion; 90% ($1.8 billion) of these sales were steel doors, the type of door the Peak specializes in. project industry sales for 04 were $2.

05 billion, representing 2.4% increase. The industry consists of large national manufacturers and little regional ones such as Peak. There has been a solicit for steel doors from new homes, and from homes looking to replace older silvan doors. Richard Hawly, Peaks Director of Sales and Marketing, conducted a check to prospective garage buyers; he also commissioned a study to identify number of dealers that are in the akin markets as Peak. The results of the survey found that brand awareness was very low showing that only 10% surveyed were able to picture a brand name. The survey also found that free-living dealers did not sell all brands at an equal rate. For the dealers that sold... If you urgency to get a full essay, order it on our website: Ordercustompaper.com

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