Supply Chain Eracson

Alternative outbound conveyancing modes for Sony Ericsson - Is it possible to change superman mode in order to reduce costs and the environmental effect? Jesper Nilsson Cederholm Samir Smajic Department of Industrial Management and Logistics, Lund University, Faculty of plan SE-221 00 Lund, Sweden This article is based on a study conducted at the surgical incision Supply Chain Flow & Logistics at Sony Ericsson liquid Communication in Lund. The purpose of the thesis was to explore if in that respect be any possibilities to reduce cost and emissions connected to transportation without affecting customer satisfaction. Introduction and problem definition Sony Ericsson was ceremonious in 2001 as a joint speculation evenly divided betwixt Sony Corporation and Telefonaktiebolaget LM. The purpose of this joint venture was to combine each companys strength to drive a competitive player within the mobile handset industry. Through the course of studys this joint venture has proven to be a success, and their result had an up going trend until 2008. During the year 2008 much weaker numbers were presented in the quarterly reports and cost miserliness programs were introduced. The global environmental discussion has been rapidly growing during the very(prenominal) time period companies must become green.

Sony Ericsson has a goal of reducing their CO2 emissions by 30 share until the year 2011. By finding other alternatives than air carriers for transporting goods the department believe that reductions of costs and CO2 emissions can be made. 1 Purpose of the thesis The thesis aimed to explore if there are any possibilities to reduce transportations costs and the environmental effects for transports between production units and the market without affecting customer relations. Since customer ask are a high priority they have to be taken into serious consideration when searching for alternative transportation. When using airfreight transportation lead-times are minimized and customers get their product by... If you penury to get a full essay, order it on our website: Ordercustompaper.com

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