Mm552 Marketing Plan Phase 1

FORGETPAYMENTS.COM MARKETING PLAN Marketing Management 2.0 Situation Analysis Forgetpayments.com is a start-up concept veritable by two individuals, one with more than ten geezerhood in the sweeping purchasing, refurbishing, and selling of automobiles and the other with more than 15 years of sales and marketing experience. Marketing will escape a vital role in starting and emergence the business in the Phoenix, Arizona market. Drivewithotpayments.com offers an innovative way of buy car the old fashioned way, with cash not credit. The desire is to educate and train consumers to make car buying a winning investment rather than living with ever change magnitude monthly payments on depreciating assets. The current economic mood has increased attention on all aspects of consumer debt; Forgetpayments.com provides an answer to many a(prenominal) consumer debt concerns. 2.1 Market Summary The used car market has multiple segments from monolithic franchised dealerships, to large breakaway dealers, to local buy hither, pay hither lots. 35.5 million used fomites were sold in by independent and franchise dealerships in 2009 (NIADA p. 17).

Additionally, while the number of independent dealers fall again in 2009, independent dealer market divide increased (NIADA p. 17). The average advertising expense for 2009 hit $267 per vehicle sold (NIADA p. 18). On average, Independent dealerships sold 25.74 vehicles a month, with slight than 18% of which advertised on the World Wide clear were sold via the Internet (NIADA p. 20). The buy here pay here segment dealerships averaged just over 60 vehicles sold per month with average weekly payments of $84 and average cash raft payment of $1,272 (NIADA p. 28). Used cars are selling for more than they give in 16 years (Current, 2011). There has been a hard run up in prices since the beginning of 2011, and the average wholesale price of a 3-year-old used compact is up 20 percent... If you want to get a full essay, order it on our website: Ordercustompaper.com

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