Case Analysis souwest Airlines and Gary Kelly Oscar A. Anzaldua Davenport University sou-west Airlines Company is a well-known low-cost American airline that offers excellent guest and employee service. As of 2009 Southwest is the largest airline attach to in the field that carries the most number of passengers and it is the third largest passenger fleet of aircraft among the balls commercial airlines. It also boasts the highest number of customers than any new(prenominal) airlines in the United States. This data come from the U.S. Department of merchant vesselss Bureau of transportation Statistics. Given the above information, Southwest has been posting profits for the past 37 years [3]. The fence why Southwest has been able to cope with the changing sparing and other issues is due to the companys successful argumentation model, which involves flying multiple short trips into secondary airport of major(ip) markets and also with how the company is corporately structured. One other factor that has helped Southwest be profitable is that it only uses one type of aircraft which is a Boeing 737[1]. Southwest Airlines would not be the company it is without having a splendid leader. It takes a good leader to view the current economy, market, and innate business to make a company be profitable.
As of 2008, the CEO of Southwest Airlines is Gary Kelly. Gary Kelly has been working for the company for the past 23 years. His time spent with the company has given him the edge to understand what the company needs in order to succeed. Gary began his work at Southwest Airlines as a Controller and later on moved up the corporate ladder to become the companys Chief Financial Officer and Vice chairman Finance. He was then promoted to Executive Vice President and chief financial officer before being promoted to CEO and Vice Chairman in July 2004. Then in May 2008 Gary was promoted to chairman and President in July 2008 [4]. Garys perseverance and dedication has earned him respect among his... If you necessity to get a full essay, order it on our website: Ordercustompaper.com
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