Ebay Case Study

I. EXECUTIVE SUMMARY eBay, Inc. is the largest and most popular marketplace on the Internet, allowing members to bribe and sell almost anything. Launched in 1995, about 147 million throng now use eBay. An estimated 430,000 people in the United States rent all or most of their living by merchandising on eBay. eBays online payment service, called PayPal, enables transactions nearly anywhere in the world. eBay proclaims trust between buyers and sellers as the key to the achievement of the marketplace. eBay is the The worlds Online Marketplace, which is its positioning statement, and it means some(prenominal) things about the companys identity. It enables trade on local, theme and world-wide basis, with a diverse and passionate community of individuals and splendid businesses. eBay offers an online programme where millions of items are traded each day. II. VIEWPOINT eBays goal, as chief operating officer Meg Whitman explains it, is to build the worlds largest online trading platform where practically can trade practically anything III. TIME CONTEXT eBays listing growth has slowed dramatically during the year 2000. eBay choose to abridge on its current business and building strong relationships with its be community that result in slower expansion.

The effect of this is the might to compete with fast-growing, well-funded competitors. High competition in the online auction labor was obvious and called for a quite aggressive business strategy and fast reaction to changing needs of diverse market, in order to keep up with the growth pace, and to keep the draw position in the industry. Expansion for great share of international market and targeting large businesses could ensure greater amount and greater value of performed biddings, greater returns and competitiveness of the company. However, the cornerstone of eBays business from the starting signal till now, was building loyal and honest community through with(predicate) open dialogue, close relations, and trust. The current loyal... If you want to get a full essay, order it on our website: Ordercustompaper.com

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