B&Q Marketing Strategies in the China

Report To: Carol George From: Fangyi Shao Subject: IKEA case study Date: 24. Apr. 2009 1. Introduction IKEA is the worlds largest furniture manufacturer who offers a wide range of well-designed, operable home furnishing overlaps at a low price that many people can afford it. IKEAs mission avowal describes the purpose and distinctive advantages of the company clearly. (See appendices ?) It can also touch off management by saying create a make better everyday life for people because employees need work unneurotic to achieve this goal. 2.0 SWOT analysis (See appendices?) 2.1 Strength Ikea was ranked 35th among the better global nocks around the world in 2008 with a provoker value of $10,913 million. (Interbrand, online, 2009) IKEA is far more than furniture merchant, it sells a lifestyle. squ be brands enhance customer loyalty and lead to repeat purchases. Additionally, the aggroup can leverage its brand strength to expand into refreshing lines. IKEA design the price tag first and then mother the product suit that price. They identify the appropriate materials and least expensive suppliers to maintain the low price. In return for high sales volume, IKEA accepts low profit margin. Meanwhile, IKEAs stylish home furnishing makes it a favourite.

The organisation is structured by employees who serve customers and managers trained by Kamprad himself and quite likely to switch between functions and countries. There are no directors and formal titles. IKEA culture is egalitarianism and frugality. (Thompson, 2001) 2.2 Weakness Because of the large bring down requirement, most of IKEA stores are located in suburb extracurricular big cities where is not convenient to go without a car. The neglect of stores in downtown and middle/small cities becomes a roadblock of the expansion of IKEA in UK. IKEAs products are facing the repugn of quality now. The company has been involved in many product recalls in recent times. These issues affect groups brand image and sales which in turn... If you want to get a full essay, order it on our website: Ordercustompaper.com

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