Marketing Plan of Motion-Detecting Animal Deterrent

It is going to also appeal to property owners who want to deter unwanted animals or humans from entering their house without the danger of causing physical harm or feasible legal action.

Demographics: Household owners and pet owners

Education: Graduated from high school

Mediagraphic: Television and Radio

A lifestyle profile research report on the demographics of dog owners reveals the following national statistics:

Ages of head of household % of households

A way of life profile on the 1st target market, the Los Angeles County population, reveals similar numbers:

Age of head of property % of population

 

The indirect competitors, as noted during the competition section, price their items from $89.00 to $159.00, retail, excluding collars, which list from $59.00 to $79.00 each. Since no collars need to be purchased and due to the dual protection advantage in the product, a greater premium cost can also be justified. Therefore, the planned per-unit price will probably be $199.00. This is a "skimming-the-cream" high-price strategy, one of the most right and consistent from the image of the high-quality, specialty merchandise targeting a higher-income demographic (Kuriloff & Hemphill, 1988, p. 84).

Unit Cost: $30.00 x 1,000 units $ 30,000

Van Fleet, D. (1988). Contemporary management. New York: Houghton Mifflin.

Another powerful cultural significance stands out as the strong emotional bond in between owners and pets. In fact, market executives consider emotions ultimately play a large component from the pet owner's pay for decision. Most often, what they are looking for in a solution is often a sense of security and comfort (Brown, 1996, pp. 49-57). This supports the motivational behavior theories promoting experts report about buyer behavior (Pearce & Robinson, 1991, p. 105). The animal-friendly nature of this product or service is really a sure feature which will appeal to these values.

Another key component to accomplishment in this niche category may be the image and message the product or service conveys towards consumer. The business mission ought to be publicized as animal-friendly, sponsoring spay and neuter and adoption programs. Partnerships with pet protection programs and non-profit organizations, shelters, and humane societies can garner critical certain word-of-mouth at pretty low cost. These efforts will reinforce consumer education as an important component with the promoting strategy (Botton, 1994, pp. 51-54).

Promotion: The right advertising strategy is that of differentiation which also emphasizes safety, high quality and service. Marketing will probably be placed in pet interest and household improvement.

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