ON
PERFUME PREFERENCE
SUBMITTED TO: SUBMITTED BY:
Dr S.K LAROIYA HARSIMRAN KAUR AULAKH - E06|
DEPT. OF ECONOMICS PRIYANKA PANDEY E07|
AMITY short letter SCHOOL SANJANA LAL E17|
RAJAT JAIN E28 |
SAMRIDDH TYAGI E38|
Acknowledgement
We sincerely thank our merchandise Research professor Dr. S.K. Laroiya for guiding through this research theater by helping us in making the questionnaire, and providing the overview of the various analyses which needed to be performed.
RESEARCH OBJECTIVE:-
To study the consumer bearing pattern of usage and purchase of high end perfume brands in the Indian market.
Our objective consisted of the following:-
* Evaluate the say-so of different print advertising strategies for males and pistillates, including advertisements featuring celebrities and models and product promotion advertisements.
* fall the best approach toward print advertisements and product promotions for males and females.
* Determine the factors that sour male purchase intent for perfume.
* Determine the factors that influence female purchase intent for perfume.
* Determine the effectiveness of sales associates among male and female customers.
SAMPLE SIZE- 300
SAMPLING TECHNIQUE- quota sampling
DATA allurement METHOD- primary (first hand data collection)
INDUSTRY BACKGROUND
In antediluvian times people employ herbs and spices, almond, coriander, and flowers to mix together. People used fragrances as a purpose of seduction or religious ceremonies. Perfume is a means...If you want to get a all-embracing essay, order it on our website: Ordercustompaper.com
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