Circus the Circus

Blue Ocean scheme Institute BOS007 The Evolution of the funfair Industry (A) xOverall winner of the 2009 European Case Clea palisade Ho give Awards xWinnerofa2006EuropeanCaseClearingHouseAwardinthecategory Strategy and General Management 06/2009-4999 This case was prepared by Matt Williamson, INSEAD MBA 2000, downstairs the supervision of Professors W. Chan Kim, Renee Mauborgne and Ben M. Bensaou, all at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate all effective or ineffective handling of an administrative situation.Copyright 2002, INSEAD-EAC, Fontainebleau, France. To order copies of INSEAD cases, serve details on the back cover. Copies may not be make without permission. This document is authorized for use only by Janis Rozenbergs at Vidzeme University until alarming 2013. Copying or Blue Ocean Strategy Institute If you solicit a kid to draw a funfair, they draw a tent. Pam Miller, pornographic Apple funfair, New York. Inde ed, the circus tent is a unique and resounding icon that has featured prominently in circuses for centuries.Relying heavily on a flamboyant entry into town, the big top was their primary tool to trace audiences to the spectacle taking place inside. Nevertheless, while the symbolism of the tent is important in the contemporary interpretation of circus, most early shows, particularly the European precursors of what would be recognized today as circus, took place in theatres and dedicated buildings. The Origins of the Circus The circus was created in 1768 by Philip Astley, an Englishman who set up a ring format for equestrian events, still in use today.Classical circus is considered to live of four elements, whether inside a tent or a great arena equestrian acts, clowns, acrobats and jugglers. The word circus originally denoted a emulous arena for horses, with the Roman Circus Maximus the most imposing classical example. 1 The circular space is perfectly suited to a galloping act, and largely needless for any other form. 2 The centrifugal force generated by a horse galloping around a small diameter ring enabled the equestrians in the show to stand on horseback and perform other mistakable tricks.Juggling, tumbling and trained wight events had been popular through the ages, but by adding a clown to the mix to parody the other events and add or so humor, Astley transformed these separate acts into a real show. 3 Astleys designing spread quickly throughout Europe and showed up in the States in substantially the same form in the summer of 1785. construct on the basic equestrian component, legends such as P. T. Barnum and lesser-known players like W. W. cabbage and George Bailey sponsored elaborate acts from trained zebras to trapeze artists.Around the core circus, promoters grafted sideshows such as menageries, human and animal curiosities, and carnival games to enhance the spectacle of their shows. Barnum, perhaps the most celebrated huckster of advance( a) times, was so successful that many of his efforts have entered the modern lexicon. He marched large the Elephant across the newly dedicated Brooklyn Bridge and proclaimed General tomcat Thumb, a midget from Connecticut, the smallest human ever to have lived. The Development of the traditional CircusThough an extremely popular form of entertainment during the 19th and 20th century, the circus conjures an image of drifters and dreamers with gaudy clothes, aggressive hawkers and a standard routine of acts. Whereas firm towns had once turned out to see historical revues and the latest mechanically skillful marvels along with other events as the circus passed through town, 1 own(prenominal) communication from Fred Dahlinger Jr. , Director, Collections and Research, Circus World Museum, May 9, 2001. Authors interview with Dominique Jando, Associate Artistic Director, Big Apple Circus, May 8, 2001. 3 John Culhane, The American Circus (New York, USA Henry Holt and Company, 1990), p. 1. CopTyhriisgdhot cum20e0nt2isINaSuEthAoDriz-eEdAfCor use only by Janis Rozenbe1rgs at Vidzeme University until August 2013. 0C6o/2p0yi0n9g-o4r999 pic pic pic pic posting is an infringement of copyright. emailprotected harvard. edu or 617. 783. 7860.