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CASE QUESTIONS FOR DISCUSSION McDonald’s 1. wherefore has McDonald’s been successful throughout the historical period? 2. Does it charter experience for McDonald’s to use a govern (“I’m lovin’ it”) global campaign? 3. Does it make sense for McDonald’s to devour set up a ball-shaped commercialiseing aggroup? wherefore or why non? 4. What changes do you preach to McDonald’s? The Global Brand Face-Off 1. What is a “global” strategy? What is a “global stigma”? 2. What are the pros and cons of going global? 3. Should Espoir return its peeled branding spread night global? wherefore or why non? 4. Do you agree with any of the experts’ views? wherefore or why non? capital of Red China Mirror Corporation 1. What are the different modes of marketplace first appearance? (How can a participation enter a bare-assed market?) 2. Can Beijing Mirror develop the market by itself? What should Ming Tian do? Why? 3. As Ming Tian, what would you now propose to your troupe? 4. What are the primaeval issues in a connective venture negotiation? 5. What do you entrust happened (that is, what did they do?) Lenova: change state a Global Brand 1. perpetrate a comprehensive chock up up analysis on Lenovo. 2. Why did IBM take to distribute its PC business? Why did IBM sell to Lenovo? 3.

How do you believe Lenovo should be positioned after the erudition: As a hot reference of Chinese company? A unique combination of eastbound and West? An transnational firm? Explain. 4. What explains Lenovo’s success precedent to the acquirement? 5. What challenges did Lenovo establishment after the acquisition? 6. How should Lenovo hold the brand management challenges associated with the acquisition? Explain. 7. In trying to operate a global brand, does Lenovo prolong a problem approach path from china? If so, why? If not, why not? Mary Kay Cosmetics: Asiatic Market Entry 1. What is meant by “ aspire selling”? 2. Why has MKC not been as successful as Avon in penetrating transnational markets? 3. What criteria should MKC...If you want to get a full essay, order it on our website: Ordercustompaper.com

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