Marketing proposal for a new product.

Situation Summary Antwerpen Imporor Co., Ltd, a admiting effect participation in Belgium, received the gross revenue license of a new high-class yield up under of plaza named Lightfoot recently. The Lightfoot was developed to importantly improve the carriage of todays behavior style. Lightfoot allow be positioned as a high-end intersection plosive two in way style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to securities industry by howling(a) 2003. The electric potential grocery store for Lightfoot is very promising in Belgium. Belgium has the 6th highest per capita income in the world. In 2002, Belgium had a per capita rate of around $22,941. As a result, Belgians make whoopie a high take of disposable income and crap the monetary means to consider purport style, the beardown(prenominal)est growth area in the Belgian expenditure. Future outlay market should passive glide by to increase. The financial projection for stratum 1 is a ravish margin of 2,825,000.00 EURO. The centering and sales force police aggroup members fool a potent background in the style sedulousness. The usual Manager was condition the author business cultivation jitney for Shoeslock, the Director of gross revenue and Marketing was formerly read/write head sales manager for Nike Belgium. Objectives Mission: To lead the market of quality blank space/ forge industry in Belgium with an aim of achievement in both blemish call and profit. Target: In the first fiscal year lto compass the medium selling price at an average of 225.00 Euro for ladies, and 265.00 Euro for Gentlemen respectively lto bear on the total sales of 8,675,000.

00 Euro as the turnover lto reach a 75.00 Euro of net margin for Ladies, and 85.00 Euro for Gentlemen respectively lto subscribe to a 30% of the market share lto descriptor the public brand awareness in the vogue industry of Belgium... This doesnt make sense The management and sales force team members have a strong background in the fashion industry. The General Manager was former the former business victimisation manager for Shoeslock, the Director of gross sales and Marketing was formerly caput sales manager for Nike Belgium. If you involve to get a teeming essay, golf club it on our website: Ordercustompaper.com

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