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Wednesday, 3 April 2013

Organizational Behavior of Pepsico


A study on the Organizational Behavior of PepsiCo



About PepsiCo:

PepsiCo is a leading global chomp and drink company. PepsiCo manufacture, market, and sell a variety of salty, convenient, and sweet grain-based, snacks, change and non-carbonated beverages and foods. Caleb Bradham founded PepsiCo Inc. in 1965 in North Carolina; CEO of PepsiCo Inc. Donald M. Kendall introduced new products much(prenominal) as Doritos and Funyuns during first five years. PepsiCo entered Japan and Eastern atomic number 63 markets.

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In 1992, it expanded beyond carbonated beverages via a agreement with Ocean Spray to distribute single-serving juices Tropicana was acquired in 1998 and PepsiCo unified with the Quaker Oats Company, including Gatorade, in 2001. PepsiCo had implemented a number of acquisitions with greaser Bell in 1978, Kentucky Fried Chicken in 1986 and pizza pie Hut in 1977. Indira Nooyi is the current CEO of India PepsiCo Ltd.

PepsiCo entered India in 1989 and has grown to become the countrys wide-rangingst selling food and beverage companies. PepsiCo India and its partners have invested more than U.S $1 billion since the company was realized in the country in 1989

Organizational Configuration

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PepsiCo illustrates the change form of organization configuration. Being an extremely large multinational company with its organization structure divided in divisions and subdivisions, which are further divided into product and market groups, the alter form helps it perform effectively and efficiently. Due to such a configuration the middle management plays a key fibre in PepsiCos operations. Each of the divisions also illustrate machine bureaucracy with its own technical and administrative support staff, also on some occasions this configuration gives the flexibility to division to gibe the entrepreneurial structure, professional bureaucracy or even adhocracy. The diversified form helps PepsiCo solve the problem of inflexibility experienced by it due to its large size by dividing it into smaller...

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