International marketing- vietnam

General survey of the culture of Vietnam

With nearly 80 million people, Vietnam is the consequence most populous country in Southeast Asia, and the fourteenth most populous in the world .Vietnam has fifty-six assorted ethnic groups, with the ethnic Vietnamese (called viet or kinh) comprising roughly 87 percent of the total population.

Even within the diverse group of countries that correct Southeast Asia, Vietnam can undoubtedly be considered unique. Culturally, the overriding go of china has strongly shaped social and political values. quatern great philosophies and religions have shaped the spiritual life of the Vietnamese people: Confucianism, Taoism, Buddhism, and Christianity.

Vietnam has two regions; Northern and southwardwestern. People in south are generally more open to new ideas and outside(prenominal) practices, and willing to take risks. Of course, this tendency can be traced to the capitalistic roots of the south and the strong influence of the united states antecedent to 1975. The typical southerner didnt experience the war directly and yet experience the re-education process more directly. Northerners suffered years of bombing while south did not. The south is richer, yet the north is more educated. The south is entrepreneurial where as the north is more governmental. Southerners are friendlier. Northerners are further more supportive or tolerant of the communist ships company than those in the south.

Vietnamese (kinh) is the official language of the country, although there are dialectic differences across Vietnam. There are dozens of different languages intercommunicate by various ethnic minorities and Khmer and Laotian are communicate in some parts. The most widely spoken international languages in Vietnam are Chinese (Cantonese and Mandarin), English, French, and Russian, more or less(prenominal) in that order. Meanwhile, 80 percent of young people in the country are learning to speak English. English is exuberant becoming the lingua franca of business in the...

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