Article Review
The Evolution Of E-Business
        The article The Evolution Of E-Business by Cynthia Mackey discusses the evolution of e-business, where it came from, what it is, and where it is going. The author begins by stating, Its toughened to believe that e-business has been around for less than 10 years (Mackey). The author explains the so called predecessors of e-business such as EDI, MRP, and ERP, just states that they cannot rival the exponential appendage of business over the Web. Whether giving or small, via e-mail marketing or supply train fulfillment, companies now know they must participate in e-business or be left alongside the Super Highway deal roadkill (Mackey).
        The Author claims that E-business began in to signifiers and was preceded by the growth of the Internet. The Communication phase and the Information phase are the two phases that the author attribute as revolutionizing how people and business communicate. As online communication grew, so did the desire to provide breeding, and so was born the Information Phase. Brochureware -- websites that provided earlier organization and contact data -- was the hallmark of the Information phase (Mackey). To help us navigate through the rapid growth of websites came the search engines. From Yahoo!
to Infoseek and Lycos to Hotbot, search engines helped Web surfers find the information they were seeking quickly (Mackey). The author goes on to state that the dotcom period came with many lessons, but emphasis the huge appetite of customers who effect business over the Web. The appetites of those customers get the credit of the growth of the information systems, new technology and skilled personal.
        The Author ends the article explaining the hard lessons learned throughout the evolution of E-business as it pertains to B2C and B2B. The author besides explains how the first two phases...
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