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Seminar on outside(a) Marketing
Course: Master program for essential (Sept. 17, 2012)
Time ( mob room): Wednesday 13:10 ~16:00 (Room 9212)
Lecturer: Dr. Tian-Jong Hwu
Tel: 037-381599 electronic mail : tjhwu@nuu.edu.tw
Office: Room 9427
Textbook: W. J. Keegan & M.C. Green, Global Marketing sixth e, Yeh Yeh Book Gallery, ISBN: 978-0-13-704268-5

Course Outline:
1. Introduction to international marketing
2. supranational environment analysis-economic, technology, politics, culture
3. International strategy- global marketing information, strategy planning, International strategy alliance
4. International marketing strategy- product policy, brand policy, set policy, channel policy, advertisement policy,
5. Cases study
6. Term project and presentation

Grade:
1. Class attendance (40%)
2. Case study and discussion (20%)
Each scholarly person can choice any one different fibre to present your opinions or concepts at international marketing by using at most 15 slides Microsoft office PowerPoint 2007 stochastic variable or newer file. What is its history? How does it create its business model? What is bring up Success Factors (KSF)? What are its marketing strategies?
The arranged in sound out of presentation will be dependent on savant situation.
There are some following topics of cases you can choice.




? The superior of the rings the three movies would let some places in juvenile Zealand to be tourist attraction, ex. Mavora Lakes, Takaka Hill, Fort Dorset, Queenstown, Matamata, Te Anau, Twizel,.., etc. It style the foreign people will bring the spacious silver and a lots of employment opportunities to this country.
? TITANIC The Butterfly Effect, garden rocket! (What is Key Success Factors (KSF) in this movie? )
? Michelin guide not only sell tires, selling lifestyle
? Louis Vuitton A witness of the majuscule achievements in Human history!
? Brand licensing A big opportunities for cultural and creative...If you want to get a full essay, tell apart it on our website: Ordercustompaper.com



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