Ford Motor Company Case Study

hybridisation Motor Company
Memo
To:Jac Nasser, CEO, Ford Motor Company
From:Teri Takai, Director of go forth Chain Systems
Date:February 10, 1999
Re:Supply Chain Strategy
It is my tribute that the Ford Motor Company continue to optimize the benefits of the five, corporate-wide reengineering projects that argon already in place rather than to attempt adaptation to a virtual integration model at this time. The building of Fords existing supply kitchen stove is excessively large and too complex for virtual integration to be successfully introduced.
While Dell began as a venial company which structured itself to virtual integration from the start and passim its growth, Ford faces many more challenges in its supply chain structure, the scale of which Dell never had to consider. Customers purchasing a fomite from Ford also have very different expectations than those purchasing a computer from Dell (see Exhibit 1). The commodities interchange by Dell differ greatly in scale from those sold by Ford, both in terms of product complexness and price.



While design changes buttocks be almost forthwith incorporated in computer production, they usually need to live for the next model year in automotive manufacturing and can be pushed out even further when affected move are subject to by government regulation, which is often the cocktail dress when it comes to vehicles. Gains realized by Dell through rapid internalization of technological advances in component parts would not digest the same gain in the automotive world.
I make that data continue to be collected from managers of all avocation units to measure the level of success of our corporate reengineering projects as these projects testament directly affect both shareholder value and Fords ability to increase customer responsiveness. Targets include trim down the numbers of suppliers, creating leaner, more responsive and more efficient manufacturing lines, dramatically reducing OTD, and development and growth of the Ford Retail Network....If you necessitate to get a full essay, order it on our website: Ordercustompaper.com



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