Zoes Kitchen

Company History Zoës Kitchen opened its first stash away in 1995 serving lunch five days a week. The restaurant entered the fast-casual segment of the already mature restaurant industry. The fast-casual division was the newest emerging segment at the time, proving to be more than a fad. Zoës son, John Cassimus, was responsible for the increase Zoës Kitchen see during its first ten years of existence. The restaurant, which intended to be an reference of the familys own kitchen, expanded its operations to sixteen locations by the 4th quarter of 2005. In 2002, the brand image and restaurant facilities of Zoës Kitchen underwent an great makeover following the results of a consumer survey analysis. Strategic growth became the companys main priority. Its main focuses were: growing and achieving economies of scale, finding superior site locations, and obtaining a steady and predictable cash flow. The Macro-Environment In 2005, giant fast-food chains dominated the restaurant industry in the United States. The industry included over 870,000 restaurants, more than 70% of which were independent, single- building block businesses. That same year, growth became stagnant and the restaurant industry became regarded as mature.

In the mid-1990s, the fast-casual segment of the restaurant industry emerged and was able to love growth by recognizing consumer demands and adjusting offerings to meet such demands. This segment had no single definition, as each chain was unique. Some third estate characteristics existed in the fast-casual segment, including high quality fresh food and an extensive selection of menu options. Consumers viewed these characteristics as valuable and the segment was pass judgment to account for the majority of food service growth. By 2003, the contribute number of restaurants in the United States remained constant, however, in that same year, unit expansion had increased and customer traffic rose. One account statement for the increase in customer traffic... If you want to get a full essay, order it on our website: Ordercustompaper.com

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