Marketing Plan- Emirates

Contents 1.Introduction…………………………………………………………………………… 2.Business outline…………………………………………………………………… 2.1.General profile of the flight path Industry…………………………………………. 2.2.Competitors Overview and Situation analysis………………………………... 2.3.The Competitors………………………………………………………………… 2.3.1.Air Arabia………………………………………………………………… 2.3.2.Etihad Airways……………………………………………………………. 2.3.3.RAK Airways……………………………………………………………… 2.3.4.Competitive utility of Emirates Airlines…………………………... 3.Strategic Marketing Focus…………………………………………………………... 3.1.Mission……………………………………………………………………………. 3.2.Goals and Objectives…………………………………………………………… 3.3.Values…………………………………………………………………………… 3.4. amount of money competencies……………………………………………………………… 3.5.External Environment -PEST Analysis………………………………………... 3.6.Internal Environment trick up Analysis………………………………………. 4.Marketing Plan……………………………………………………………………….. 4.1.Target Market……………………………………………………………………. 4.1.1.UAE tourism and Business segments………………………………… 4.1.2.Expatriates in UAE……………………………………………………….. 4.1.3.Transit Passengers of Dubai……………………………………………. 4.2.Intended Strategies……………………………………………………………… 4.2.1.Market perspicacity (Improving In-flight services)…………………… 4.2.2.

Market Development (Extending new routes)……………………….... 4.2.3.Product Development (First clique private suite)……………………… 4.2.4.Diversification ( Low cost carrier)………………………………………. 4.2.5.Business Strategy over Ansoffs growth matrix……………………….. 5.Evaluation…………………………………………………………………………….. 6. writ of execution Plan and Budget…………………………………………………... 7.Conclusion……………………………………………………………………………. 8.Annexure (Tables and Charts)……………………………………………………… 9.Bibliography………………………………………………………………………….. 1)INTRODUCTION With just purely both aircrafts, the Emirates airline was established in the year 1985 by the ministry of Dubai. later two decades Emirates has expanded its empire with 83 aircrafts soaring to 78 destinations in more than 55 countries worldwide. Emirates Airlines... If you want to get a full essay, order it on our website: Ordercustompaper.com

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