Customer Relationship Management

Project Report on Customer Relationship perplexity Introduction The biggest oversight challenge in the tonic millennium of repose and globalization for a worry is to serve and maintain trade good blood with the king  the customer. In the past producers took their customers for granted, because at that cartridge holder the customers were not demanding nor had alternative source of supply or suppliers. notwithstanding today there is a radical transformation. The changing business environment is characterized by economic liberalization, increasing competition, high consumer choice, demanding customer, more than emphasis on quality and value of purchase etc. wholly these changes begin made todays producer sacking from traditional marketing to modern marketing. Modern marketing calls for more than developing a intersection point, pricing it, promoting it and making it accessible to luff customer. It demands building trust, a binding force and value added affinity with the customers. The process of developing a cooperative and collaborative relationship between the buyer and seller is called customer relationship management shortly called CRM. According to Ashoka dutt head of Citi Bank the idea of CRM is to roll in the hay the individual customer intimately, so that the keep company has a customized intersection ready for him even before he asks for it.

  Aims of CRM The CRM is a new technique in marketing where the marketer tries to develop extensive term relationship with the customers to develop them as life condemnation customers. CRM aims to make the customer climb up the ladder of loyalty. The company jump tries to determine who are likely prospects i.e. the people who have a strong potential interest in the product and ability to pay for it. The company hopes to convert many of its adapted prospect into first time customers and then to convert those first time customers into resound customers. Then the company tries to convert these repeat customers into clients they are those people who buy only from the... If you want to regain a full essay, order it on our website: Ordercustompaper.com

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