Advertising and Ethics

I. Understanding the Consumers How do you choose your shampoo? Have you always stayed more than 10 minutes in the supermarkets vibrissa care aisle wondering which one to buy? What attracts you around on your shampoo purchase? Smell? Color? indorser? Better yet, was it a good buy? These are natural questions for consumers because they always command to get their moneys worth. First, consumers moldiness understand how the manufacturers sell to them. With the wide array of shampoo choices, to each one one sends a message to the buyer. This is Marketing confabulation. Marketing Communication is defined as the promotion of a brand with the establishment of a shared meaning with the consumers (Shimp, 1997). One of its tools is Advertising, which will be discussed later on in this paper. Brands get their consumers guardianship through attractive advertisements or promotions that suits each individual. These manufacturers goat their buyers use various techniques that the consumers seldom realize. Shimp (1997) cited three consumer characteristics to which most brands target their customers, namely; demographic, psychographic, and geodemographic. Each of these characteristics, according to Shimp, responds differently.

Demographic variables pertain to the populations age distribution, household living patterns, income distribution, and etc. On the other hand, psychographic characterizes consumer lifestyle. Further, geodemographics is the combination of both population distribution and lifestyle. For example, a political party would want to market high-end cosmetic products. A better target will be in areas or city villages where the incomes of life history women are able to afford such cosmetics. In the 2009 cinema The Joneses, a group of sales people pretended to be a family in a rich region. Posting as the perfect family and household, they were able to market their things to their friends. Soon, whatever they have the neighborhood desires. As their boss said you sell lifestyle. Towards the end... If you want to get a full essay, order it on our website: Ordercustompaper.com

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