Bud Light Target Market Description

Bud Light Tar win Market Ana Carolina Rodrigues Bezerra 5/4/2011  fool MARKET DESCRIPTION BUD LIGHT, the current sign of a well-be move overd time. Here we go! A ccording to Anheuser-Busch/A-B (http://www.anheuser-busch.com/), Bud Light is sell wholly over the world, which mover that the company must develop divers(prenominal) marketing mixes to achieve its goals deep down each(prenominal) target market, in compute of the fact that each region of the world has its cultural differences (including language) and distinguishicularities. Because I live in the U.S., I decided to analyze the American market, more specifically the market multifariousnessed by virtually of the West and southwestern United States states that surround California, where I currently reside.

SEGMENTING DIMENSIONS Behavioral need: well-nigh economic (economy of purchase); physiological (liquid wants and drive); psychological (curiosity; imitation; self-expression and relaxing); Benefits seek: liking (for acceptance; affiliation; status; leisure; sport; self-satisfaction; identification; recognition; sociability; and fun); freedom (from nisus; melancholy; loss; anxiety; and pressure) Thoughts: Favorable attitude towards the product, which is considered to be sold at a reasonable price; to have a subtle and refreshing taste; and to convey the figure of oral communication of a fun time Rate of use: 2 4 times a week, especially on weekends subvert relationship: positive and ongoing Brand familiarity: preference form of shopping: convenience Type of problem solving: routinized ac knowledge Information required: low Geogr! aphic component part of the world, country: USA Region in country: most of the West and Southwest states (California, Nevada, Arizona, Oregon) sizing of city: no city Demographic Income: $30,000 - $39,000 Sex: 60% male, 40% womanish eld: 21 - 30 Family coat: no size Family career cycle: young single Occupation: skillful; clerical sales; students Education: some college; college graduate Ethnicity: innate American, White, racial Social class: lower-middle, middle and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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