Peak Case

Problem Statement and Sub-problems: The aggrandizement garage Door, Inc corporate sodding(a) revenue closing for 2004 is $12.5 million. This goal requires an increase in rough gross revenue of 36 pct over 2003 communicate year-end gross revenue. A build of executives expressed concern that the distribution sexual climax currently employ by blossom Garage is not adequate befitting the new sales goal. There ar obstacles or sub-problems that Peak Garage, Inc must overcome to meet their projected sales goal in epoch to be implement by January 2004. As menti 1d in more detail later(prenominal) in the analysis, store limen brand awareness is lower-ranking among consumers, in that respect are too many non-exclusive mongers (carrying multiple brands) which we birth the smaller coincidence of sales, and 80 percent of Peak sales representative time is spent on generating approximately 30 percent of our sales. Situational compendium (External): T he residential garage effort in the United States was evaluate to post sale sales of $2 billion at manufacturing businesss prices in 2003. nerve garage sales account for 90 percent of industry sales. Based on these numbers, Peak Garage holds a .46 percent market share in total industry sales, and a .51 (figure 1) percent of sword industry sales. The judge growth in the industry is expected to increase by 2.4 percent to $2.05 billion.

The largest garage door manufacturer in the United States is the Clopay Corporation, with annual sales that exceed $ cd million (20 percent market share). Peak Garage, Inc is cons idered to be one of the smaller regional gar! age door manufactures in the industry. A Peak Garage study estimated that there were 3,002 self-sufficient garage door dealers within the region with the bonny sales for an independent dealer is calculated at creation $116,089 (Figure 2). Peak Garages average sales by an independent dealer are $9,200 which only represent 8 percent of regional independent dealers sales (figure 3). Demand for garage door products is driven by the age housing inventory in...If you want to get a undecomposed essay, order it on our website: OrderCustomPaper.com

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